Who we are

Definition of FASHOM

noun | [fash • om]
Styling service delivering personalized outfits—hand-selected by professional stylists—to your doorstep.

The origin

When Founder and CEO Mitali Saxena launched FASHOM with the goal of celebrating individual self-expression and unedited personal style of real people, she combined the words of two of her favorite things—fashion and ‘om,’ the sound of meditation—to make FASHOM.

At the core of FASHOM’S mission is an unwavering support for body positivity and body confidence, and a belief that all bodies are equally valuable and deserve acceptance and praise. FASHOM offers styling services for everyone—regardless of size, shape, or color—and will never make someone feel like they must fit into a specific size or style. FASHOM professional stylists—real people, not bots!—offer fashionable options to match the tastes, lifestyle, and budgets of their clients.

Our Mission

Today is the day you realize your beauty. The day you own your story. And fall in love with yourself in the process. The day you recognize that beauty has no boundaries… and certainly no age, size, or shape. You deserve to look beautiful, to feel beautiful, to love your body. To wear the colors that you like. The styles that you like. The makeup that you like, or no makeup at all. Because beauty begins the moment you decide to be your true self. The moment you accept yourself for who you are and spread your love to those around you. So don’t hesitate to be yourself. To express yourself. To show the world who you are and let your beauty shine through. Be one with your style.

Fashom today

Personal styling is the new way to shop, and we make it simple.

Now, FASHOM’s network of professional stylists work with clients from all over the United States. They hand-select unique apparel and accessories to fit the tastes, budgets, and lifestyles of their clients. Whether you’re looking to find new clothing that looks great on your body or don’t have the extra time to shop online or in real life, FASHOM can help you grow a wardrobe that makes you feel confident, beautiful, and ready to take on whatever lies ahead. We donate $1 for every box sold to Second Chance Rescue NYC to reduce animal overpopulation in shelters, rescue and rehabilitate critically injured and neglected animals, and connect the community to services that enable animals to remain in their homes. This mission—along with all of the amazing work by the staff and volunteers at SCR NYC—strongly aligns with FASHOM’S mission to offer clothing and apparel made with sustainable vegan materials only.

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